opportunity-drinkNovel and exotic fruits are the cornerstone of the “superfruit” category, and they offer tremendous potential for brands looking to deliver more functionality and wellness benefits to consumers.

Superfruits, defined as a category of natural plants, have exceptional nutrient and antioxidant qualities. DataMonitor included the superfruit category as one of the top ten global trends in 2008 and has forecasted that they will be a $10 billion market by 2011. Currently used mainly in juices and beverages, superfruit innovation is now spreading to other mainstream categories such as fortified waters, carbonated beverages, cereals, desserts, bars, alcoholic beverages and even cosmetics. As the market demands more science and consumers look for brands that are more socially conscious with sustainable business practices, EarthFruits leads the way as a the quality supplier of superfruits for the global marketplace.